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Venus Williams Raised $2M For Her Plant-Based Company, Happy Viking

After being diagnosed with Sjogren's Syndrome - an autoimmune disease - in 2011, tennis star Venus Williams became focused on plant-based nutrition. Today, she has successfully raised $2 million in funding for her company Happy Viking - a maker of 100 percent plant-based, complete meal shakes.

The round, which was led by Venus Williams, Serena Williams, and 35V, the investment fund of Kevin Durant and Rich Kleiman, also included a range of high-profile athletes and wellness leaders: professional golfer Michelle Wie West, soccer champion and Medal of Freedom recipient Megan Rapinoe, tennis star Reilly Opelka, NBA players Isaiah Hartenstein and Collin Sexton, and Peloton vice president of fitness programming and global wellness expert Robin Arzón.

Talent Resources Ventures, Mates, Parallel, and Oliver Trevena also participated in the round.

Bringing a unique awareness of nutrition and the role it can play in an individual’s health and wellbeing, these athletes are not only providing capital, but will support the Happy Viking brand by sharing the benefits of plant-based superfoods and diets.

Photo by Lisa Fotios:


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