Carlsberg Group Expanding Regenerative Barley Strategy Across Three Countries
Major brewer Carlsberg Group is making moves toward its goal of 100 percent regenerative farming methods by 2040 by expanding its regenerative barley strategy with three brands in the UK, Finland, and France.
The brand commitments are part of the group’s new ZERO Farming Footprint and ESG initiative called Together Towards Zero and Beyond. An initial aim for the group is to source 30 percent of all agricultural raw materials from regenerative practices, with an ultimate goal to reach 100 percent by 2040. Along the way, the group hopes that this work will accelerate a shift in the beer industry toward a regenerative model.
Under the umbrella of this strategy: ~ In the UK, Carlsberg Martston’s Brewing Company has committed to 100 percent regenerative barley for Carlsberg Danish Pilsner by 2027, and for all UK brands by 2031. ~ In Finland, partner barley farmers are supplying regenerative barley to Carlsberg Group company Sinebrychoff for its annual KPFF Christmas beer, while promoting regenerative farming to Finnish barley farmers.
~ And in France, Kronenbourg SAS already has 45 partner farmers supplying traceable “Responsible Barley” and has committed to use this for 100 percent of the barley in its Blonde brews by 2026.