ADM Launches New FarmView App With Bushel
Archer Daniels Midland (ADM) is replacing its GrainBridge technology with ADM FarmView - a new mobile app and website portal powered by Bushel, after Bushel acquired GrainBridge in 2021. GrainBridge will no longer be available after August 25.
In development for more than a year, ADM FarmView will digitally provide users with real-time information including: scale tickets, contracts, settlements, and cash bids. ADM’s Doug Roose, vice president of producer marketing, stated that ADM joining the Bushel network is an important step in its digital evolution and its ability to deliver relevant, valuable, and secure information to producers across the U.S. and Canada.
Totaling nearly 10 billion bushels, the Bushel platform is powering more than 2,600 grain facilities, managing almost 45 percent of grain origination in the U.S. and Canada.